Easy Street Records

Hailing from New Orleans’ Seventh Ward, a crime-ridden, neglected, violent section of the city, rap duo and cousins $uicideboy$, comprised of members $lick and Ruby Da Cherry, got their start in 2014 and their name references a pact they made: if they didn’t make it by age 30, they would end their lives. XXL magazine heralded $uicideboy$ as “one of the fastest growing acts in hip-hop right now” and their heavily anticipated forthcoming album I Want To Die in New Orleans is inspired by their tour experiences and all the extravagance that comes along with the fame. The duo strives to create clever, thought-provoking music that continues to push boundaries, while also remaining true to their mission, which $lick says is “We make music for people who don’t know who they are, and where they belong. That’s the whole philosophy behind $uicideboy$: nothing is ever permanent – especially life."